Qinary
Prepared for Richard Vietor
May 2026 · Confidential

Richard Vietor

Brand Strategy. Websites. Social Media.

You have three brands, a story most people never get to live, and zero infrastructure to tell it at scale. One Lucky Break, Inspiring Flight, and Restore to Rise each serve a different audience but share the same origin: you.

The strategy ties them together. The websites give each one a home. The social engine makes sure people actually find you. You keep doing what you do. We build the system behind it.

Brand Strategy

  • Full brand audit across all three entities
  • Story toolkit: which parts of your story go where
  • Audience personas per brand
  • Voice, tone, and messaging framework
  • Platform strategy and content calendar
  • How all three brands connect and cross-promote

3 Websites

  • One Lucky Break: book, podcast, speaking, your story
  • Inspiring Flight: mission, impact, veteran stories, donate
  • Restore to Rise: health and wellness, services, give back
  • Mobile-first, fast, SEO-optimized
  • Content management you can update
  • Connected to your social and email capture

Social Media

  • Content across Instagram, TikTok, YouTube, Facebook
  • Story-driven: your toolkit approach, different angles
  • Full editing, captions, and publishing
  • Bi-weekly filming sessions at Qinary
  • On-camera coaching and direction
  • You approve in portal, we publish

Portal & Analytics

  • Custom client portal with daily content prompts
  • Upload from your phone between sessions
  • Performance tracking on what content hits
  • Prompts built from your brand pillars
  • Quarterly strategy reviews with reporting
  • Search positioning across all three brands
WhenPhaseWhat Happens
WK 1-3 Strategy Deep interviews with you and your daughter. Brand audit, story mapping, audience research. We build the blueprint for all three brands.
WK 3-5 Build All three websites designed and launched. Portal goes live with your daily prompts. Social accounts optimized and content calendar locked.
WK 5-6 Launch First social content filmed and published. All channels active. You are showing up consistently with a system behind you.
MO 2-6 Execute Bi-weekly filming at Qinary. Content published daily across platforms. We optimize based on performance data. Your community grows.

The strategy is the foundation. Commit to six months and it is included along with all three websites.

Strategy Only
$15,000
One-time
  • Full 3-brand strategy and blueprint
  • Story toolkit and audience mapping
  • Platform and content roadmap
  • 3 custom websites
  • Social media management
  • Content portal and prompts
Recommended
6-Month / Monthly
$8,000/mo
$48,000 over 6 months
  • Strategy build included
  • 3 custom websites built and maintained
  • Daily social content, edited and published
  • Bi-weekly filming at Qinary
  • On-camera coaching
  • Content portal with daily prompts
  • Quarterly strategy reviews
6-Month / Pay in Full
$39,997
One payment
  • Strategy build included
  • 3 custom websites built and maintained
  • Daily social content, edited and published
  • Bi-weekly filming at Qinary
  • On-camera coaching
  • Content portal with daily prompts
  • Quarterly strategy reviews

Questions? buck@qinary.com